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2020 DMN Award Winners
Honoring some of the biggest names in the agency and marketing technology world!
February 10, 2020
2020 Trends and Predictions
February 6, 2020
The Role of the CMO: Now and in the Future
January 31, 2020
Super Bowl LIV: Bigger than Football
January 30, 2020
Welcome to the Chocolate Factory
January 30, 2020
Experience Economy Update: Can Offline Save Retail?
January 29, 2020
Recommended
eCommerce
To Access China: The Right Product and the Right Channel
Your starting point for penetrating the Chinese market
Marjorie Romeyn-Sanabria
January 17, 2020
Customer Experience
Experience with a Purpose
A look at how Tata Consultancy Services has leveraged experiential marketing in New York and beyond
Chris Wood
January 16, 2020
Marketing Channels
IBM Watson AI to Combine Segmentation and Dynamic Creative in New Beta Offering
DMN exclusive interview with Randi Stipes, CMO of IBM Watson Media and Weather, about the launch of Advertising Accelerator with Watson
Chris Wood
January 7, 2020
Latest
2020 DMN Award Winners
Honoring some of the biggest names in the agency and marketing technology world!
February 10, 2020
2020 Trends and Predictions
What's coming down the road for marketers this year
February 6, 2020
The Role of the CMO: Now and in the Future
Marjorie Romeyn-Sanabria
January 31, 2020
Super Bowl LIV: Bigger than Football
But ads will remain at the center of the experience
Chris Wood
January 30, 2020
Welcome to the Chocolate Factory
A look at Hogarth's new creative production studios, plus news from Demandbase and Sprinklr
Kim Davis
January 30, 2020
Experience Economy Update: Can Offline Save Retail?
InMoment’s Jim Katzman discusses J.C. Penney’s in-store lab
Chris Wood
January 29, 2020
Featured Videos
Social
Why Pokemon Go is a Social Network in Disguise
It's possible that we're looking at the genesis of the first AR social media platform.
Perry Simpson
August 9, 2016
Getting Candid About Ad Blockers
July 15, 2016
[Video] Why Overwatch is a Perfect Storm of Marketing Execution
June 21, 2016
Video: How Blue Apron Is Winning the Menu Delivery (Hunger) Game
June 14, 2016
Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business
May 20, 2016
Why Having Fresh Data is Better than Driving Daily Action
April 28, 2016
How Next Gen TV Will Improve Experience for Viewers and Marketers
The biggest change to linear TV since digital, with new sets available by the holidays
Chris Wood
January 29, 2020
Seamless, Grubhub Serve Up Fake Restaurants
Inadvertently, the delivery platforms have been hosting impostor restaurants. What does that do for consumer confidence?
Marjorie Romeyn-Sanabria
January 28, 2020
United Way and Salesforce Are Making a Global Social Impact
United Way is using Salesforce solutions to engage millions of donors around the world
Kim Davis
January 28, 2020
5 Ways to Use Business Intelligence Data to Increase Sales
How to gather all the data at your disposal and deploy it for increased returns
Kayla Matthews
January 27, 2020
5 Key Marketing Trends for 2020
Infogroup identifies the key trends for the coming year
Kim Davis
January 27, 2020
Video: Pushing Forward In the #Me Too Era
A look back at a prescient discussion at the Marketing Hall of Femme awards, 2017
DMN Editorial Team
January 24, 2020
Is the CMO Role Under Threat? What Will Replace It?
Here are a few possibilities
Marjorie Romeyn-Sanabria
January 24, 2020
New Measures to Identify Fraud on CTV
Increased demand on a growing channel attracts fraudsters, according to DoubleVerify
Chris Wood
January 23, 2020
A Double Dose of Forrester
Plus a big customer engagement stat from Vibes/Infutor client Home Depot
Kim Davis
January 23, 2020
Where Are Viewers Watching Ads in 2020?
Instead of ditching TV, marketers need to understand how viewership behavior has changed
Chris Wood
January 22, 2020
The 2020 Mobile Takeover
Yes, mobile. But why only now?
Chris Wood
January 21, 2020
Customer Experience Gets Boutique Gyms in Shape
How Glofox's CX platform helps Ambition Fitness get bigger for weight-training women
Chris Wood
January 21, 2020
With the Monarchy Behind Them, Are Harry and Meghan the World’s Biggest Influencers?
Will marketing be the the Duke and Duchess's 9-5?
Marjorie Romeyn-Sanabria
January 20, 2020
Zendesk Launches Sales App Marketplace
EXCLUSIVE commentary from Jonathan Aniano, Zendesk VP of product, plus a new CX trends report
Kim Davis
January 20, 2020
7 Major Trends for 2020: Part Two
Continuing our dive into Fjord's Trends report
Kim Davis
January 17, 2020
One on One: Cornelius Willis on Bringing Rigor to RevOps
How can revenue operations be made as rigorous as other business processes? Cornelius Willis of Clari has some answers
January 17, 2020
To Access China: The Right Product and the Right Channel
Your starting point for penetrating the Chinese market
Marjorie Romeyn-Sanabria
January 17, 2020
Realigning the Fundamentals: 7 Major Trends for 2020
Fjord, the design and innovation consultancy, uncovers major changes in business values, money, and the relationship of our bodies to "the system"
Kim Davis
January 16, 2020
Experience with a Purpose
A look at how Tata Consultancy Services has leveraged experiential marketing in New York and beyond
Chris Wood
January 16, 2020
Google Deletes Cookies, Shaking Up the Ad Revenue Game
Adtech as we know it may be changing forever
Marjorie Romeyn-Sanabria
January 15, 2020
The Marketing Tech "Specialist or Generalist" Dilemma
How many generalist vendors will the market support?
Kim Davis
January 15, 2020
Amex Playing the Right Cards in the Experiential Game
Technically, magic is the offline opposite of digital technology. How better to stand out at CES?
Chris Wood
January 14, 2020
Salesforce, Adobe, HubSpot Polish Their Offerings
Plus a Nielsen acquisition, and a peek at the world of restaurant deals marketing
January 14, 2020
Walmart Pivots to eCommerce with India Layoffs
Are they looking to increase profits? Seems so
Marjorie Romeyn-Sanabria
January 13, 2020
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